Zsi-Roda

Identity guide for a small Hungarian company. Printed media. Paper, miscellaneous sizes. Created as a commissioned work for Sándor Zsiga on iMac in 2012.

This was my first assignment to design a complete identity guide for a small company. The logo—based on the Compass typeface (2009) of Ramiz Guseynov and its alternates—shows the first two letters of the CEO’s last name as a ligature. The whole ID was designed in six different versions containing three pairs of color variations. The accompanying website (in progress, therefore not featured here) shares the same elements. Besides the mentioned Compass, that is used for the company’s name too, I have chosen the condensed variant of Futura for the information and flowtext sections on the remaining parts of the calling card, stationery and envelope, the latter produced in European and US-sizes.

Full identity guide in black and white (Positive version). Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Full identity guide in black and white (Negative version). Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Full identity guide in grayscale (Positive version). Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Full identity guide in grayscale (Negative version). Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Full identity guide in color (Positive version). Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Full identity guide in color (Negative version). Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Logo variations. Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

Logo. Part of project “Zsi-Roda” [RJ 0041]: Identity guide for a small Hungarian company.

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